Selecting The Right Mix Of Digital Media Communication Verticals?

When selecting the mix of digital media for a campaign or longer-term investments, marketers will determine the most appropriate mix based on their knowledge built up through experience of previous campaigns and taking input from their consultants such as experienced colleagues or agency partners.

We (Team Digital @ Expertek US) suggested that many online marketing failures have resulted from poor control of media spending. The communications mix should be optimized to minimize the cost of acquisition?

When this experience isn’t there, which is often the case with new digital media opportunities, it is important to do a more structured evaluation including factors such as the ability of each medium to influence perceptions, drive a response, the cost of response and the quality of response – are respondents more likely to convert to the ultimate action such as purchase? What is their likely lifetime value?

How a digital media mix might typically vary according to budget (as an example) Below imagery showing that for a direct response digital campaign with limited budget? Overall investment in controllable environment along with targeted media which typically have a lower cost-per-acquisition is a main focus.

good-luck (Team Digital @ Expertek US)
www.expertek.net