"DATA" THE PRIME INGREDIENT OF DIGITAL PERFORMANCE MARKETING

Digital Advertising without data is like cooking without using the proper spices. Of course, the end product may be edible, but it won’t necessarily taste good. Just like a delectable home-cooked meal, an impactful digital advertising strategy requires the use of a diverse assortment of elements to make it a success.

According to top digital advertising watchdog, digital marketers have a “love affair with data” and are planning to increase spending and usage in data driven digital marketing strategies. But like the spices in a chef pantry, data comes in many flavors, and digital marketers/brands need to understand how and when to leverage all of the unique flavors.

Despite what i think, just because you adore chocolate syrup doesn’t mean you should use them in every meal. The same goes for data. You have to mix it up.

good-luck (Team Digital Performance Marketing @ Expertek US)
www.expertek.net