How to build a personal brand online

10 Steps to Building an Online Personal Brand That Will Boost Your Career

I’ve built a successful personal brand that has propelled my career forward – do you want to learn how I did it? If so, keep reading! In this post, I’m going to share 10 steps to building an online personal brand so you can ststartart making money online and catapult your career forward as well. Ready? Let’s go!

1. Set goals

• 10 steps to building your online personal brand that will boost your career
• Set goals for yourself with a deadline and try not to commit too many days in advance.
• Make money working from anywhere by creating a website and then linking it back to your resume. - You can use any of the platforms mentioned earlier or any other platform you like as long as it gets you where you want to go.
• Use hashtags on Instagram, Twitter, LinkedIn, and Facebook when posting about what you are doing so others can find your work. - Create business cards: Design one side with your blog URL, social media handles, and a headshot photo. Fill out the reverse side with contact information and make sure to include at least two social media handles.
• Be mindful of how often you post: Aim for no more than three times per day across all channels. Stick to a content strategy that’s relevant to your field (e.g., self-help author) and stick to topics that have been successful in the past. Remember, less is more!

1. Define the message
   Building a personal brand online is one of the best ways to make money working from anywhere. There are plenty of tools and resources available to help you get started, whether you're looking for blogging tips, photography tutorials, or social media insights. The next step is defining your message, which will come through in your work. Make sure that your work feels genuine and relatable to your audience, which can be done with self-awareness. Finally, set goals: set some short-term objectives (like setting up a blog), medium-term goals (like writing 20 blog posts), and long-term goals (like finding more readers). To make money working from anywhere, first figure out how you want to make money before figuring out where to make it!

2. Create a content strategy
   The first and most important step in building a personal brand is to create a blog. Once you have a blog, make sure it's updated regularly with original content.
   Reach out to other bloggers who write about the same topic as you and ask if they'll cross-promote on your blog. This will help increase the number of people that see your writing.
   Join relevant Facebook groups and comment on articles posted by others in those groups. Engage in conversations and try to offer helpful advice or resources for whatever question has been asked. Follow people who share information related to your business interests, but don't friend them yet! You want them to know that you're following them so they'll follow back, which can take some time. Like their posts and engage with their posts as well - this may feel spammy at first but social media algorithms work off engagement so the more engagement you give, the more likely it is that person will notice you!

3. Do an audit of existing assets
   It's important to take stock of the online presence you already have before you start creating new ones. The more time and effort you put into building your brand, the more it will pay off in the end. One way to get started is by doing a social media audit. This will help you know where your efforts should be focused and what platforms are worth investing time in. Then, ask yourself: What am I trying to achieve? Your goal might be career advancement, personal branding or just making some extra money on the side. Whatever your reasons for building a personal brand may be, make sure that they align with the goals you set for yourself. Finally, make sure that you're using the right tools for the job: These days there are so many options available when it comes to getting online exposure that choosing which one is best for your needs can feel overwhelming at times. In order to figure out which ones you want to focus on, create a list of your strengths and weaknesses as well as how much time you want to spend on each platform every day. In addition, decide if you want this venture to be temporary or long-term. Once you've figured out all these things, find the tools that work best for your specific situation. Remember though - the idea is not about following the herd! You need to find ways to stand out from everyone else in order for this venture to work! How do you do that? By being original and standing up for what you believe in.

4. Create your LinkedIn profile
   Your LinkedIn profile is your professional online resume. It's the first chance you'll have to make a good impression, and it should never be ignored. When you're creating your LinkedIn profile, remember that the goal is to highlight the skills and experience that make you a perfect fit for your desired job. Think of your LinkedIn profile as a shopping list: if someone wants to hire you based on what they read, they need all of the information in order for their desire to become a reality. The more details you can provide about yourself, the better. Keep in mind that there are millions of people with similar profiles on LinkedIn, so don't make yours too short or skimpy just because others might do the same. The last thing you want is to show up looking like everyone else! Don't forget to use keywords in your title, summary, and profile description. Keywords help recruiters find you when they search LinkedIn by industry or location (keywords can also help attract potential employers who share those keywords). Don't worry if some of the words seem unfamiliar - every profession has its own unique vocabulary. To get started, Google top 10 key phrases in your industry and see what comes up. Make sure to link any external websites or social media accounts back to your LinkedIn account so that hiring managers know where else they can find out more about you. If possible, always include links to articles or blog posts relevant to your work experience on sites such as Medium and Quora. As long as you've taken care to maintain high quality content, this will further reinforce your credibility. When writing articles or blog posts, think of them not only as marketing pieces but also as proof that you've mastered your trade. You may even get lucky enough to land a job offer from one of the companies featured in your post after publishing!

5. Use Twitter effectively
   Twitter is a social media platform that has been around for nearly a decade. Whether you're using it for personal or professional purposes, understanding how Twitter works and how to use it effectively is key. Here are some tips on maximizing your Twitter experience:

6. Create a professional profile with a photo and biography that tells people who you are and what you do. This will ensure people know who they're following, as well as give them insight into what they might expect from your tweets. You'll also want to think about what other social media platforms you plan to use so that you can link back and forth between your accounts.

7. Follow the right people. It's important to follow thought leaders in your field so that you can be inspired by their work and get new ideas of your own.

8. Share valuable content. People follow others on Twitter because they like the content being shared - make sure yours stands out!

9. Know when Facebook is appropriate for you and when it isn’t
   Facebook is a great tool for personal branding if you are using it to connect with your friends and family. It’s not so great for professional networking or if you are seeking a job. If you want to build your personal brand online, Facebook should be one of the last places that you turn to. Sites like LinkedIn have been specifically designed to make people more successful in their jobs. Take advantage of these sites instead because they will do more good than harm! To sum up, here are some tips:

10. Keep any posts related to work as discreet as possible on social media by removing any references about what you do for work (job titles and employers).

11. Don’t share anything about your workplace on social media. Keep all discussion about your employer limited to what you learn from them during training sessions. You don’t want to talk about the company too much outside of those events or it could negatively impact your reputation there.

12. Check out Google+ if you are looking for a job.

13. Start a blog to get your name out there . Use keywords in your title that potential employers might search for when looking for someone with your skills. 5) Share articles and videos relevant to your industry but always include who you are at the end of the post so readers know where it came from. 6) Join Twitter - this is the best way to find new leads in your field who may need help now or down the line. 7) Join other social networks relevant to you - just do a search first before signing up!

14. Post consistently on Instagram

1. Find your niche on Instagram
2. Post at least five times a week with the same hashtag
3. Share photos of you and your friends, not just selfies
4. Repost other people's content to show appreciation and stay connected
5. Be consistent in your posts - post at the same time every day
6. Engage with others by liking their photos and commenting on them occasionally 7. Create Instagram Stories for behind-the-scenes access 8. Create polls to see what your followers like best 9. Collaborate with other influencers 10. Use analytics from Hootsuite or Iconosquare to track performanceperformanceperformanceperformance and adjust accordingly When you’re getting started, it’s important to focus on one or two platforms rather than spreading yourself too thin across all social media networks. To find out which platform is best for you: review where your personal brand performs well, consider which platforms have the most opportunity for growth, and choose one that doesn’t overlap too much with another platform you are using. For example, if Facebook dominates your feed but Twitter has high engagement rates, you should focus more on Twitter. Once you've chosen a platform, stick to it so that consistency becomes easier over time. The key is to be present and available when someone wants to reach out.

1. Master Google+ for business owners and marketers

1. Use Google+ Communities. 2. Engage with the community by posting and commenting on posts, as well as in other Google+ Communities. 3. Share content from your website and blog on a regular basis (you can share up to 10 posts per day). 4. Write thoughtful comments on other people's posts that are relevant to your industry or expertise. 5. Connect with other individuals and brands in the Google+ community. 6. Build out your profile page to include links to your website and social media profiles for maximum exposure. 7. Interact regularly with people who comment on your posts and encourage them to connect through social media or through email if they have questions about products you sell online or offline. 8. Add Google+ posts to your website so visitors can share the content directly on their personal feeds and pages. 9. Add Google+ badges to articles and blog posts where appropriate so people will know that it is sharable. 10. Learn how to use hashtags so that you'll be able to find new followers more easily. Use tags like #socialmedia, #marketing, #branding and #advertising to increase your chances of being seen. Finally, sign up for Google Adwords so you can create ads that will appear whenever someone searches those tags. You don't want to miss any potential customers! The key takeaway here is that everything you do on Google+ should ultimately lead back to increased traffic to your site.

1. Video – why you should use it, how to use it, where to learn more about video creation.
   A video is a great way for you to share your personal brand story and connect with your audience. Here are some tips for creating a video that will help you get the most out of it:

• Before shooting, think about what you want to convey. What story do you want to tell? Are there specific messages or points of interest? - Use natural light. - Show your face and keep the camera at eye level. Speak clearly and directly into the camera, looking straight ahead. Think of yourself as having a one-on-one conversation with someone who is sitting next to you on the couch in your living room. Make sure they can see all sides of your face and can hear everything you say without any distortion from clothing or background noise (or even wind). Place yourself within easy reach of the microphone so it doesn't pick up any ambient sound when you speak. Don't wear glasses if possible. Put the camera down low enough so that you're not looking up at it (this helps avoid double chins) but don't angle it too high or you'll look down your nose at the lens. Make sure to give visual cues about where people should be looking, pointing towards objects of importance, nodding their head when appropriate, etc. When done properly, videos can really make a big impact on your online presence. With just 10 minutes each day, you could make four videos per month. Imagine how much more impactful these short videos would be than four blog posts! You'll need to invest in equipment like a tripod, mic and software like Final Cut Pro. It's worth it though because this powerful tool is such a quick and easy way to create engaging content.
• Some websites offer step by step tutorials for those who are unfamiliar with editing software or video production techniques.
• There are also plenty of tutorials available on YouTube which provide clear instructions on editing techniques, storytelling techniques, equipment set up and other key components of making successful videos.
• The final touch? Uploading your videos to social media sites like Facebook and YouTube. After that, it's all about staying active on social media channels, getting feedback and comments from viewers, constantly updating old conte
  

nt and continually creating new material for your audience.

• To learn more about building an effective personal branding campaign through social media marketing visit our website today!