The 5 post-pandemic "shopper tribes": How are consumers habits changing? - Netimperative
A new report has identified five new global "shopper tribes" that have emerged since the pandemic, defined as Family Firsts, Aspirational Achievers, Here and Nows, Savvy Fashionistas and Conscious Consumers.
Good value for money is a top priority for shoppers this year, with two thirds (67%) suggesting it has become more important since the start of the pandemic.
That's according to new research by Klarna, which surveyed over 4,000 consumers across Europe, the UK, the USA and Australia to understand how shopping behaviour has changed over the past twelve months.
It's followed by pro
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