UBEX: SETTING THE STANDARD IN DIGITAL ADVERTISING INDUSTRY BY UTILIZING BLOCKCHAIN AND NEURAL NETWORK

emmy92 (42)in #ico • 6 years ago

Advertising is a significant way of sending messages across to a greater number of people about particular products and services. Digital advertising, on the other hand, is making headways in the last four years as it has exceeded the television segment.
According to Mike Tomita, Digital advertising offers the following to today's marketers;
a. A targeted advertising,
b. It provides flexibility across channels,
c. It invites mobile engagement,
d. It is faster to market,
e. It is easily measurable,
f. It maintains top-of-mind awareness,
g. It can go viral.
It has been realized that the promising segments of digital advertising are The Programmatic Advertisement. This segment has shown a considerable average annual growth rate of over 23% which is higher than the 4% growth rate of non-programmatic segments.
Even with all these good track records, it has been proven that digital advertising is being faced by underlying issues which tend to pose a barrier to its growth.
The solution to these issues leads to the adoption of blockchain technology and Artificial Intelligence (AI).
Blockchain technology has been showing tremendous growth in this current era, solving underlying issues in different platforms, sectors, systems etc. Blockchain technology introduces decentralization, use of smart contracts etc, all of which are features or attributes contributing to its outstanding nature. Owing to these features every blockchain-based platform is always transparent, trustworthy and reliable, these are what is needed in the almost all platforms, industries etc, thus the advertising industry isn't left out.
AI on the other hand makes every platform it's implemented on to be user-friendly, along with other benefits. A combination of these two outstanding technologies is what a platform know as UBEX wish to embrace thus bringing a lasting solution to the issues in the advertising industry.

WHAT ARE THESE ISSUES?

First and foremost in the advertising industry, there are three participants, all contributing to the growth of the industry in one way or the other. Thus, issues or challenges facing any of these participants go a long way to limit the growth of the advertising industry.
These issues associated with each participant are;
A. Users: These are the participants who use the services made available within the advertising ecosystem. But a study has shown that these users are bombarded with an irrelevant and useless advertisement which they must pay for. Also, these users are charged more for products and services owing to the presence of middlemen. Furthermore, most times the services presented to these users comes with its own risks, as scammers or fraudsters uses such advertising medium to defraud them.
B. Advertisers: These participants most times found themselves in the ineffective advertising industries, which after spending their allocated budget became a shadow of themselves. Also, these advertisers are not sure of making sales as they forced to pay for clicks etc. Furthermore, they are faced with difficulties while finding available advertising channels.
B. Publishers: They struggle to find advertisers who can fill in the available advertising slot, even when they do, they still earn low from these advertisers owing to the fact they can't really figure out if advertisers will actually pay them. These participants suffer a lot in the hands of advertisers as most times their payment is either delayed or denied.
This is where UBEX project comes to play.

WHY UBEX?

Ubex is a global blockchain-oriented advertising exchange where companies will have the liberty to advertise effectively, users will pay for the actual cost of the services they utilized while advertisers will be able to tokenize their ad slot thus earning profitably.
Ubex solves the problems in the advertising industry through the utilization of neural network and blockchain technology.
By utilizing the neural network and stored data, Ubex will be able to carry out all interactions between advertisers offers and publishers website automatically. Ubex also offers cheap commissions through the elimination of the middlemen, thus processing all indirect links or tracking with the aid of smart contracts, while publishers will have the opportunity it tokenize advertising slots. In addition, Ubex developed a reputation rating system for the participants of its platform. Through this, advertisers and publishers will be rated and the result stored in the blockchain. This removes fraudulent activities, thus building trust among partners.
Furthermore, with the aid of blockchain, Ubex utilizes an operating model known as Pay-Per-Result. This model enables users to pay for the actual service they utilized.
In the long run, Ubex succeeded in creating a platform which is based on blockchain while utilizing a neural network to ensure maximum efficiency and a high level of trust.
Ubex System Core
Within the Ubex platform is the system core. This is where the interaction with blockchain technology takes place so as to arrive at the aforementioned results. This system core is known as ADAM, which means Advanced Decentralized Advertising Marketing, the display of advertising materials are based on its decision. This decision is gotten from the interaction between the data stored on blockchain and the model data stored internally on the neural network.

UBEX TOKEN AND ICO INFORMATION

Ubex token UBEX is an ERC20 standard utility token built on Ethereum blockchain with a maximum supply of 4,000,000,000. UBEX will be used to carry out payments within the platform. Advertisers will be able to use UBEX from their account, initiate smart contracts so that they can conclude deals on the exchange.

CONCLUSION

Ubex aims to solve the problems associated with the current digital advertising industry by leveraging on neural network and blockchain technology. With these,
a. Intermediaries will be removed thus leading to users paying for cheaper services,
b. Publishers will be able to tokenize their ad slot,
c. Tracking of each target action will be stored on the blockchain, thus leading to transparency within the platform,
d. Reputation rating system will be implemented thus removing all fraudulent activities.

UBEX TEAM