UBEX: APPLYING AI TO ADVERTISEMENT

in #blockchain6 years ago (edited)

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In the nearest future, businesses will have to move to digital advertising; which means buying digital space across websites, social platforms and applications where you can easily hit the market with the help of information on interest and purchasing habits. But recent research has shown some drawbacks individuals in general such as low targeting efficiency, non-transaparent counterparty relationship and fraud.

UBEX

Envisioned with solving all digital advertising dilemma, UBEX has developed a decentralized exchange of programmatic advertising which combines NEURAL NETWORK and SMART CONTRACTS to automatically choose ad slots with the highest probability to engage a target user. The purpose of these combinations is to increase mutual trust and maximize purchasing efficiency between the advertiser(who wants to run a campaign), publisher(owner of slots) and his target community.

FEATURES OF UBEX

  1. Programmatic Advertising.
  2. Smart Contracts
  3. Artificial Intelligence Assistant (Neural Network)

ADVERTISERS PROBLEMS AND UBEX SOLUTIONS

  1. Presence of intermediaries: Because brokers are needed to deviate and monitor the most effective ways (websites) and the effectiveness of a certain advertising campaigns, advertisers need to pay increased fee to this agencies for their services. Therefore increasing the cost of acquisition of customers.
    UBEX SOLUTION: The integration of smart contracts (predefined requirements) and neural network (Artificial Intelligence) helps advertisers reduce the risk of fraud in purchasing ads slot without the help of humans based on specific conditions(based on location, time of display, purchasing habit,etc.) on targeted audience

  2. Pay per Click fraud: pay-per-click models often open room for fraud by intermediaries as they tend to immitate this process and results artificially in order to complete a required number of target audience given to them.
    *SOLUTIONS(: With the use of SMART CONTRACTS on blockchain, UBEX proposes a COST PER ACTION(registering on websites, purchasing products) model to ensure that all parties play by the regulations (counterfeiting clicks) surrounding a transaction. With thus model, advertisers only pay publishers for what they do.

  3. Inefficient Targeting: With the current system, advertising contents can be directed to individuals who do no fit the bills or even people without interest in the contents who fill up unnecessary ad slots.
    UBEX SOLUTION: UBEX neural network helps evaluate the probability (from accumulated data) of desired targets, therefore reducing the cost attraction of overall targets.

PUBLISHERS PROBLEM AND UBEX SOLUTION:

  1. Low efficiency in loading slots.
    SOLUTION: The UBEX artificial intelligence is always on deck to load and distribute thousands of ads slot anytime.
  2. Inefficient Targeting as methods are still based on narrow categories.
    UBEX SOLUTION: UBEX artificial intelligence efficiently analyze various target behavior gotten from accumulated data.
  3. Non-Payment of advertising cost as the COT PER ACTION model gives room for advertisers who scam(delay or unwillingness to pay) the payment process.
    UBEX SOLUTION: a multi level rating system built along with escrow mechanism for securing transactions.
    The product The Ubex advertising exchange will be located at www.ubex.com and it will have a user-friendly interface that works with the exchange services from PCs, tablets and mobile devices. The two main sections for advertisers and publishers will be presented on the website.

Ubex: Service for Advertisers
In this user friendly exchange, Advertisers can set up and run an ad campaign in a few clicks without the support of intermediaries in this four steps:

  1. Create an offer and specify the commercial terms(cost, number of audience and audience action etc,)
  2. Select a widget or create your own.
  3. Select the rules of interests of the target audience, the time of displays, geography and other criteria.
  4. Launch an advertising campaign and monitor the results using UBEX neural network.

Ubex: Service for Publishers
Publishers can configure the UBEX platform the following task:

  1. Register an advertising slot by specifying the amount of slots to be made available.
  2. Adjust advertising categories to fit different uses.
  3. Specify target audience ( geolocation, audience interests and social parameters)
  4. Set restrictions on widgets and advertisers

TOKEN SALE
**UBEX Token sale is live. Interested partcipants/investors can quickly join the ubex token sale to enjoy amazing bonuses, current bonus is tied to a limited offer of 4% amd will be ending soon. My advise is for all to be a part of the Ubex community!

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Upon Registration, a wallet is created for interested parties in which only UBEX token will be used as the medium of payments. This token is used to credit funds to advertiser's accounts for the advertising materials they acquired. UBEX token is used to reward owners of websites who provide data for the ubex system. The needs of the market affect the exchange rate and it is determined by the trade data of the UBEX token.

Token Details

Token - UNEX
Price - 1 UBEX = 0.00001ETH
Platform - Ethereum
Accepted Currency - ETH, BTC, LTC
Soft Cap - 4, 000ETH
Hard Cap - 24, 0000 ETH

MEET THE UBEX TEAM
Find below the images the UBEX team members, who has taken it upon themselfs to achieve the goals of the UBEX project
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For further enquiries and investment purpose, kindly contact UBEX on thier official;
Website: https://www.ubex.com/
Whitepaper: https://www.ubex.com/wp/Ubex-Whitepaper-en.pdf?3212
Facebook: https://www.facebook.com/UbexAl/
Telegram: https://t.me/UbexAI

AUTHORS DETAILS

Article Written by: Kingairdrop
Bitcointalk Profile URL: https://bitcointalk.org/index.php?action=profile;u=1862137
Writer's Telegram Username : @oyime

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Coins mentioned in post:

CoinPrice (USD)📈 24h📈 7d
BTCBitcoin7443.500$1.19%17.12%
ETHEthereum465.260$1.03%4.17%
LTCLitecoin83.237$-0.4%6.9%
SMARTSmartCash0.092$9.2%14.08%

Hello, thought I would offer an update. The crowdsale and airdrop are now open, and there is still the 2% bonus for one more day. In order to register for the Airdrop and crowdsale, you can signup at https://bit.ly/UbexICO

Currently, advertising is very complex and is changing thanks to AI. there are many new possibilities that need to be explored. I recently read this very interesting post and I recommend it to other people interested in marketing: https://gamerseo.com/blog/what-are-programmatic-display-ads/